Articles
These are the longer pieces. Each one is written from how Luba Inz actually runs the work with owner-led companies, from delegation and SOPs to what AI changes. They're for owners who want the reasoning, not just the answer. Short answers live in the FAQ.
- Delegation of authority: hand off decisions without losing control
Delegation fails when a decision has no limit. Give every recurring decision one owner and a number.
- The SOP an AI agent can follow
An SOP is ready for AI when it names the trigger, each decision point, the limit on each decision and who takes the exception. A refund SOP, written out.
- Before AI, Clean Your Data: The One Thing to Do This Week
Clean data before AI. Why the reports look great while your gut says no, how to check where your data comes from this week, and the SOPs that come next.
- AI Won't Replace People. It Will Replace People Who Won't Adapt.
AI won't replace people. It will replace people who won't adapt. What I saw with 40 content writers, what stays human, and why owners should move now.
- AI for Customer Retention: The First Department We Automated
Retention was the first department we automated with AI: a membership program, automated email and SMS, and AI lead scoring on our whole customer database.
- "Organic Is the Cheapest Lead" Is a Myth. How We Measured It.
We calculated the real cost of organic leads from repeat rate and average ticket, then added the cost of bad reviews. In some locations organic cost almost more than paid.
- AI readiness assessment for portfolio companies: start with owner dependency
Founder-led companies fail diligence on decisions that route through one person, processes in the owner's head and untested data. How we assess it, and where AI will actually pay.